DIRTT Brand Evolution
Seth Unger Seth Unger

DIRTT Brand Evolution

DIRTT is an agile construction system used for interior placemaking. Its flexibility is a critical selling point and DIRTT’s primary differentiator. More than anything, a post-pandemic workplace needs built-in flexibility not only to meet the needs of a hybrid workforce but also to physically adapt as employee needs or technology changes. The essence of the new DIRTT captures this sentiment conceptually as: strength through agility.

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DIRTT.com
Seth Unger Seth Unger

DIRTT.com

In July of 2022 DIRTT pulled back the curtain on a rebrand that was the culmination of an 18-month effort to reposition the company for future growth. DIRTT’s evolved brand brings their vision for the future of construction into reality by solving three major problem areas…

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Living Office Hub
Seth Unger Seth Unger

Living Office Hub

A Living Office is a high-performing workplace that delivers an elevated experience of work for people, and helps organizations achieve their strategic goals. Before the Living Office concept was, um, living… out there in the world – it was a conceptual touchstone and organizing principle for how Herman Miller’s kit of workplace parts could be organized…

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Dallas DXC
Seth Unger Seth Unger

Dallas DXC

The Dallas DIRTT Experience Center (DXC) is DIRTT’s 14,000 square foot home in Texas and the base of the US operations. The project was a full interior build-out and completed in October of 2021.

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DIRTT Idea Starters
Seth Unger Seth Unger

DIRTT Idea Starters

What is DIRTT? That’s the most common question asked by both current and potential DIRTT clients. Most think of the DIRTT Construction System as simply prefab or modular walls – but it goes deeper than that.

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Future State
Seth Unger Seth Unger

Future State

While at Herman Miller I developed the Future State program to facilitate a conversation between Herman Miller and the next generation of interior designers about the future of workplace design. Each event served as a forum for discussion, critical exchange, and thinking through making.

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The Wabash Lights
Seth Unger Seth Unger

The Wabash Lights

The Wabash Lights was born from a simple question: Could an iconic piece of public art be created, funded, and designed by the public? My co-founder Jack Newell and I observed that public art is supposed to be for everyone, but is usually conceived in a vacuum by a small number of stakeholders…

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